Dear Topnotch Performer:
Here's the situation: Most business owners and sales professionals, just like yourself, know that you will absolutely lose business if you are not in contact with your customers on a regular basis.
It's a documented fact. The average organization loses 15 - 35% of its customers each year, primarily due to not being attentive. Upper management often refers to this as "attrition" or "churn" or simply "expected loss of old customers". They will say “this is normal” (because they wouldn’t want anyone to think it was abnormal) when in fact, 50% or more of customer loss is preventable.
Most businesses fail to realize that their present customers constitute 100% of all their sales, and 100% of all their profit.
Yet by comparison of marketing dollars spent, small business owners are frightfully less likely to do even the simplest of things to keep their existing customers than they are to spend money attempting to persuade unknown new prospects in the door (a fact that has always perplexed me).
Just ask yourself, "Do most of my efforts go into trying to get new customers - while my existing customers drift off to the competition?"
We all have good intentions for personal communication with our clients and customers, but we're busy! We just can't seem to find the time.
What's the cost? It costs you unnecessary effort to gain new customers just to replace the ones who are leaving you at an alarming rate. It costs you time and money on new campaigns to draw in new customers over and over again.
It not only costs you a lost stream of profits coming in from otherwise long-term loyal clients, but it also costs you personally in not having the joy and satisfaction of knowing that you have developed a faithful following who are enthusiastically sending you Referrals on a regular basis.
And, it can cost you the absolute pain of struggling with cold-calling or using expensive traditional marketing strategies, all the while knowing that your business would grow so much faster through Referrals.
What's the solution? One important key to receiving lots of business Referrals is to have a 'keep-in-touch system' that will turn your existing customers and associates into "Raving Fans."
Lots of businesses are currently retaining customers only because the customer's expectations are so low, and quite frankly, because no one else is doing any better. But just having satisfied customers isn't good enough anymore. Today, if you really want to create a booming business, you must create "Raving Fans."
Turning a customer into a "Raving Fan" means that they feel valued and appreciated. Not only do they love doing business with you - they also go out of their way to send you their friends and associates as Referrals.
American business is in the midst of a service crisis that has left in its wake disillusioned customers from coast to coast. The Topnotch Performer System will awaken within you innovative techniques that can help create a revolution in your workplace and turn your customers into Referral magnets!
Our system will assist you in delivering stunning customer service and achieving miraculous bottomline results
as a constant feature - not just another 'program of the month.'
So what can you do? I want to personally invite you to preview our proven relationship-building marketing system first-hand. You can test-drive our system, at our expense, and experience for yourself that it provides for you a fast, easy and professional way to follow-up with every single one of your loyal customers and potential prospects.
Your customers will become your best cheerleaders.
And what's in it for you? Invest in this system like we show you, and we guarantee that you'll end up with strong and lasting business relationships, an endless stream of Referrals, and more business than you've ever dreamed possible.
Click the card on the left to send a free card, or you can even call us directly to set up your free gift account.
Warm regards,
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Mass advertising costs are continually on the rise, while the effectiveness of mass campaigns
is plummeting. 
As a result of this electronic overwhelm, customers and clients don't always reach the point of value that you deliver through your e-courses, articles and special reports. And, for many of you, newsletters and email may not be the way to best reach your prospects, ideal clients and Referral partners anyway. Mass email is a wonderful way to make announcements and promote products, but it's much harder to use it to create a personal connection.
Imagine being able to send a personal, high-quality greeting card in seconds...
Save
time and energy... where else can you send a great-looking,
professional card in less than the time it takes to send an email - and right from your own computer, in your
own handwriting! 
